Thursday, 27 February 2014

McDonald's Joins Snapchat

From Mashable

Snapchat just landed an extra large-sized brand.


McDonald's quietly joined Snapchat late last week and plans to publicly kick off the account on Tuesday with a snap from basketball star LeBron James, the company confirmed to Mashable.


"We are excited to use Snapchat as a way to share the fun side of our brand with this highly engaged audience of millennials," said Rick Wion, director of social media for McDonald's.


See also: Brands Are Coming to Snapchat. Will Users Disappear?


McDonald's teased the Snapchat account on Twitter on Friday .. Read More



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