Magic IKEA Billboard Uses the Power of RGB

From Mashable

How do you best maximize a small space? It's a conundrum that drives many consumers to IKEA — and one that the brand struggles with itself when it comes to billboard ads.

As the video above shows, though, IKEA has hit upon a low-tech solution to that problem: RGB (a.k.a. red, green and blue). This billboard shows three different messages depending on which bulb is lighting it up.

See also: 11 Magnifying Uses of Small Spaces

The messages cleverly underscore the idea. "Do it like this billboard," reads one message, which is followed by .. Read More