Friday, 11 April 2014

Internet Ad Spending Beat Broadcast TV for First Time Last Year

From Mashable

Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.


Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau. Search revenue remains the leader with a little less than half the market.


See also: Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio


TV still accounts for the bulk of U.S. ad spending. Broadcast and cable combi .. Read More



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