Tuesday, 11 February 2014

Hearst Puts Boring Corporate Websites on Notice

From Mashable

When Hearst Corporation wanted to construct a new headquarters on its New York property, it did not build just another midtown skyscraper. It built one of the greenest, most unique towers in the world, drawing upon modern design and architectural innovations.


The company took a similar approach to its new corporate website, which launched Monday morning.


The term "corporate website" usually conjures images of purposefully boring websites meant to convey as little information as possible to the few people who need it — namely journalists and investors.

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