From Mashable
A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium.
Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.
See also: Billboard Shows Different Messages for Kids and Adults
The tagline: Make your hair come alive.
The ad surfaced around the same time that another billboard, from IKEA, .. Read More
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